Events for 2012

Minimum of 36

Audience Size 110,000+
Average per regular event: 1,200
Sample large events
Sea Otter Classic     50,000
Sea Gull Century       8,000
Horrible Hundred       2,500

Participant Expenses
Per Event/Per Day
Entry fee                   $40
Food & Drinks           $50
Gas                           $60
Lodging                     $85

Audience Impressions
Per Event
Average # of impressions  21-34
          Via Sag Wagon            6-10
          Via Demo Booth             4-6
          Via Road Signs           7-10
          Via Event Signs            4-8

Average Annual Events
One Days         6
Two Days         4
Three Days      2
Four Days +     1

Average Annual Spending Habits
Total                                 $9,994
Bikes                                 $2,274
Event Fees                           $465
Bike Equipment                    $524
Apparel                                 $362
Nutritional Supplements       $277
Travel                                $4,355
Shopping                           $1,737

Gender
Male      63%
Female  37%

Age
Median Age:  38
0 - 17       1%
18 – 24    9%
25 – 34   17%
35 – 44   26%
45 – 54   22%
55 – 64   20%
65 – Plus  5%

Education
With College Degree:   59%
Less HS Diploma             1%
High School                    18%
Some College                 22%
Bachelors Degree          40%
Graduate Degree           19%

Income
Median Income:     $77,500
$0 - $23,999                    4%
$24,000 - $49,999         12%
$50,000 - $74,999         21%
$75,000 - $99,999         22%
$100,000 - $149,999     29%
$150,000 +                    12%

Demographics compiled from Bike Sag surveys collected from across the U.S.